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15 Marketing Tips for Your Property

15 Marketing Tips for Your Property

Posted by Scott on 27th Jul 2023

Even the best properties will struggle if nobody knows about them! Here are 15 marketing tips to make sure travelers think about you first when selecting a hotel.
  1. Develop a strong online presence. This includes having a website that is easy to navigate, engaging social media accounts, and positive online reviews.
  2. Offer competitive pricing. Consider offering discounts or promotions to attract new guests and encourage repeat business.
  3. Invest in high-quality marketing materials. This includes things like brochures, business cards, and signage to promote your hotel and its amenities.
  4. Create a loyalty program. This can help to reward your regular guests and encourage them to continue staying at your hotel.
  5. Focus on providing excellent customer service. This can help to differentiate your hotel from others and encourage positive word-of-mouth recommendations.
  6. Collaborate with local businesses and attractions. This can help to attract guests who are looking to explore the area and enjoy all that it has to offer.
  7. Host events or special occasions at your hotel. This can help to generate additional revenue and attract new guests who are looking for a unique and memorable experience.
  8. Offer additional services or amenities. This can include things like a gym, a pool, or a spa to help your hotel stand out and appeal to a wider range of guests.
  9. Stay up-to-date on industry trends and changes. This can help you to anticipate the needs and preferences of your guests and adjust your marketing strategies accordingly.
  10. Monitor and analyze your performance. Regularly review your online reviews, booking rates, and other metrics to identify areas for improvement and develop effective marketing strategies.
  11. Utilize search engine optimization (SEO) to improve your hotel's visibility on search engines and drive more traffic to your website.
  12. Consider offering packages or deals that include meals, activities, or transportation to make your hotel more appealing to potential guests.
  13. Use email marketing to reach out to past guests and encourage them to come back for another stay.
  14. Utilize user-generated content, such as photos or reviews from guests, in your marketing materials to show the real-life experiences of staying at your hotel.
  15. Partner with travel agencies or other companies to offer special rates or promotions for their customers, which can help to expand your reach and attract new guests.